Reporting for e-commerce operators
Trenchroom
The command room for operators in the trenches.
Trenchroom is a reporting dashboard for e-commerce operators. It puts your Shopify sales next to your Google Ads and Meta Ads performance, so you see spend, ROAS and profit per store and per day in one place.
What it shows
Sales from Shopify
Revenue, orders, refunds and payouts of every store you connect, per store and per day.
Ads from Google Ads and Meta Ads
Daily spend, clicks, impressions, conversions and conversion value per ad account and campaign.
Profit and ROAS
Net profit after product cost, payment fees and ad spend; ROAS and the ROAS you need to break even, per store.
Read-only, by design
Trenchroom only reads reporting data. It never creates, edits, pauses or deletes campaigns, ads, budgets or bids, and never changes anything in your stores. You connect your own accounts; each account shows only its own organization’s data.
Who it’s for
Teams that run one or more Shopify stores on paid ads and want one honest set of numbers every morning: what came in, what the ads cost, what was left. Access is by invitation.
Your data
Your organization’s data is used only to show your own reports. It is never sold, never shared with advertisers and never used to train AI models. You can disconnect Google Ads or Meta at any time and ask us to delete your data. Read how Google user data is handled in our Privacy Policy, see the Terms of Service, or request deletion.
Trenchroom is operated by Captivo Commerce LLC. Questions: trenchroomapi@gmail.com.